THE STORY OF SHAMS
→
THE STORY OF SHAMS →
‘THE NEW KIDS ON THE BLOCK’ - Founded in 2023 by Gareth Walker, Shams is the UAE's fastest-growing model management agency and community, representing happy, healthy, diverse, and beautiful artists.
OUR VALUES :
At Shams, we've fostered a positive and inclusive culture where models of all backgrounds and experiences feel welcome amongst other like-minded individuals. Our commitment to inclusivity ensures that we create a strong community and sense of belonging for all our models, providing them with the resources and tools they need to continuously succeed in their careers - Ultimately preparing them to be at their best for the brands we work with.
Happy Models + Happy Team = Happy Clients. We're committed to pushing creative boundaries and setting new industry standards by continuously strengthening our Shams-Squad's health, happiness, and wellness. No compromise - this benchmark reflects our unwavering dedication to consistently deliver on our promise of providing world-class talent and brand experience to empower the visionary brands of tomorrow.
THE POWER OF WORDS:
The brand name came from hours of searching for words that would have a deep, meaningful affinity to our brand values. Eventually, we stumbled across the word 'Shams' , the Arabic word for Sun. It’s steeped in spirituality and has a positive cultural and historical connection in the UAE.
With an inspirational industry vision, Shams is positioned at the forefront of the UAE's positive cultural shift, prioritizing accessibility and opportunities for new, extraordinary talent to thrive and grow. The brand itself is the embodiment of all its values, with 'giving back' and 'gratitude' being an unremitting factor in the company's inception.